Category | Examples of data |
Identity | Name, surname and identity or company information required for invoicing |
Contact details | Telephone number, email address, delivery address and billing address |
Customer transactions | Order, product, return, complaint, support and correspondence records |
Financial data | Payment result, transaction and refund information; the full card number is not stored by the Seller |
Transaction security | IP address, session and security logs, device and browser information |
Marketing | Consent preferences, campaign interactions and marketing data only where consent has been given |
Legal matters | Requests, formal notices, disputes and correspondence with competent authorities |
Purpose | Primary legal ground |
Order processing, payment, delivery, returns and customer support | Necessary for entering into or performing a contract |
Invoicing, accounting, consumer transactions and statutory obligations | Expressly provided for by law and necessary to comply with a legal obligation |
Fraud prevention and system and transaction security | Legal obligation, establishment or protection of a right, and proportionate legitimate interests |
Handling requests and complaints | Performance of a contract, legal obligation, and establishment or protection of a right |
Improving service quality and website performance | Proportionate legitimate interests; express consent for non-essential cookies |
Commercial electronic communications and personalised marketing | Express consent and applicable electronic communications legislation |